Tag: yeg communities

It’s been just over two years since Ottewell Terrace opened its door in the east-end Edmonton neighbourhood. The building added a whole new set of options for seniors living in the area, adding GEF Seniors Housing’s affordable apartments program that sees rent set at 10 to 15 per cent below market value in the area, and set a new standard for how GEF Seniors Housing approached new capital building projects.

“We were already established in the neighbourhood with Ottewell Place lodge and St. Nicholas apartments,” says GEF Seniors Housing CEO Raymond Swonek. “So we knew we wouldn’t encounter any apprehension with affordable housing being built in the area. Rather, what we encountered was a lot of excitement and anticipation for this new building and that drove some really interesting conversations with the community.”

GEF Seniors Housing held community consultation meetings before any ground was broken on the project. This helped to ensure the neighbourhood was on board with the project and that they were kept in the loop throughout the entire process. It was during the community consultation meetings that the idea of integrating a daycare centre into the building came to light.

“I was already aware of all the research that had gone into the benefits of intergenerational programming both for seniors and for children,” Swonek says. “The idea of having easy access to this kind of programming was very appealing for both us and for Primrose Place Family Centre. Since moving in, it’s been a highly successful partnership and brought a lot of value not just to the seniors and the children but to the community as a whole.”

It didn’t take long for the 54 suites in Ottewell Terrace to fill up with seniors excited to call the building their new home. For many of the people who moved into Ottewell Terrace, staying in their community was a big deciding factor for where they were going to live. As neighbourhoods in Edmonton age, so do the people who live in them and Swonek explains that when staying in their own homes is no longer safe or suitable for a good quality of life, affordable housing options need to be readily available in the community.

“A big philosophy we live by is ageing in community,” says Swonek. “We’re seeing this kind of demand for affordable senior housing in a lot of neighbourhoods across Edmonton, especially in older communities like Ottewell. People want to stay in their neighbourhoods, stay close to their friends and family, and keep seeing the same doctors and dentists who know them so well. This easily explains why Ottewell Terrace has become one of our most popular buildings for new applicants.”

With the success of Ottewell Terrace, Swonek is looking forward to implementing everything GEF learned from the whole process to new capital projects such as Sakaw Terrace and the new development in Elmwood. One of the biggest reminders he had from the Ottewell Terrace project is how much value affordable housing adds to a community.

“You offer people an affordable place to call home and it immediately changes their lives,” says Swonek. “I think every neighbourhood in Edmonton could benefit from having some affordable housing options. Research time and time again shows that mixed communities are healthier and happier places to live. Ottewell Terrace is just one example of how an affordable housing project can add so much value to a community.”

November is Housing Month, a reminder of how important an issue housing is for everyone and how many challenges a lot of people face when trying to find somewhere affordable and accessible to call home. Young adults, families, and seniors are all affected by the rising housing costs in Edmonton. Governments at all levels have realized that housing is a growing issue for many people and are committing new funds and programs to help address these issues. Despite the growing efforts, many people still struggle with simple necessities that so many take for granted.

“If you spend more than 30 percent of your gross monthly income on housing, you’re considered below the poverty line,” says GEF Seniors Housing CEO Raymond Swonek. GEF Seniors Housing is just one organization participating in Housing Month efforts and activities to promote the need for more affordable housing in Edmonton.

“For many Edmontonians, spending only 30 percent of their income on housing seems like an impossible dream. We serve low-income seniors and offer them affordable housing options. We know the need in Edmonton is great, so we take part in Housing Month to help make sure no one ever has to worry about where they will call home.”

Housing Month started in Toronto with National Housing Day back in 1998. The City of Toronto called out to other municipalities to join them in recognizing the need for affordable housing options in their cities. The City of Edmonton decided to expand on the idea of National Housing Day into a whole month of events, promotions, and publications to educate and inform what affordable and social housing is, how affordable and social housing programs benefit neighbourhoods, and how individuals and communities can help housing organizations serve the people who need the help most.

GEF Seniors Housing is working with the City of Edmonton and other housing organizations such as Homeward Trust, Capital Region Interfaith Housing Initiative, and Capital Region Housing Corporation on a campaign to spur discussions around affordable housing in Edmonton, how to bring more affordable housing to different Edmonton communities, and what steps should be taken to help see more affordable housing projects break ground. Housing Month’s campaign also includes the National Housing Day Luncheon, hosted by Homeward Trust, on Wednesday, November 22, 2017, at the Coast Edmonton Plaza Hotel.

“The partnerships we have with the other housing organizations for Housing Month is part of what makes this campaign so strong,” says Swonek. “Every one of these groups does amazing work in this city and is committed to seeing more affordable housing options available to Edmontonians who are in need. I’m so proud to be part of a city and a community that takes housing so seriously.”

Housing Month seeks to highlight current affordable housing projects being built around Edmonton, showcase current affordable housing buildings already established in the city, and exhibit much of the progress made from the support of all levels of government. Though Housing Month is driven by the City of Edmonton, the Provincial Government, and the Federal Government both have worked on major housing strategies that have benefited Edmonton greatly and even started releasing funds already so that housing organizations can begin work on creating new homes.

“I’m optimistic about the future of housing when I see how much all these different organizations and different governmental bodies are all collaborating with this common goal,” says Swonek. “Housing Month displays so much of the progress we’ve made over the years. I’m excited for more communities to become invested in affordable housing and Housing Month is the perfect way to make those connections and build that support.”

For the past six years, GEF Seniors Housing has taken part in the K-Days Parade festivities. In 2015, GEF Seniors Housing won the best not-for-profit float award. The float saw mascots Harold and Mildred standing next to a small house and waving to the crowds. In 2016, Harold and Mildred went to prom with a float that celebrated the class of 1959 (the year GEF Seniors Housing was established). This year, the K-Days Parade marches through downtown Edmonton starting at 10:00 a.m. on July 21, 2017, and Harold and Mildred are packing up the car and taking a road trip across Canada to celebrate the country’s 150th Anniversary.

“Any chance we get to connect with the communities we operate in, we want to take advantage of it,” says GEF Seniors Housing Public Relations Manager Christopher Schieman. “The K-Days Parade allows thousands of Edmontonians and other Albertans from surrounding areas to see who we are and want to connect with us.”

GEF Seniors Housing staff volunteer to put on the mascot costumes and dress up to the parade float’s theme. Schieman remembers the 2016 parade and trying to find leisure suits and retro-style prom dresses for the more than a dozen volunteers who walked alongside the float.

“The Communications team spent a day digging through the racks at Value Village looking for dresses and suits,” Schieman says with a laugh. “We donated everything right back after the parade to make sure that the community members who shop at that Value Village can find more long-term use for the clothing.”

This year, the staff volunteers in the parade will be dressing up in Canadian pride summer clothing to walk alongside the float being built to look like a car surrounded by different Canadian monuments. Schieman points out that each year, the audience members most excited to see the float always surprise him.

“The kids watching the parade love Harold and Mildred,” says Schieman. “They wave really big and yell, ‘It’s Grandma and Grandpa!’ It’s a nice reminder of how important grandparents are to families and how what we do at GEF Seniors Housing helps so many people.”

Schieman always volunteers to ride shotgun in the truck pulling the float so he can snap a few pictures of the audience for social media as they drive by. He explains it’s one of his favourite events to work on over the summer and not just for the big smiles on the faces of everyone watching the parade.

“It doesn’t hurt to be out of the office on a beautiful summer morning,” jokes Schieman. “This is a great way to spread the message about the need for affordable housing for seniors. Everybody’s outside, feeling good, and ready to celebrate. We love being part of festivities like the K-Days Parade and being an important part of the Edmonton community.”